{"id":2380,"date":"2021-11-17T21:51:53","date_gmt":"2021-11-17T21:51:53","guid":{"rendered":"https:\/\/ds4business.com.co\/2021\/11\/17\/por-que-data-science-es-tan-importante-en-la-actualidad\/"},"modified":"2023-10-19T19:00:06","modified_gmt":"2023-10-19T19:00:06","slug":"por-que-data-science-es-tan-importante-en-la-actualidad","status":"publish","type":"post","link":"https:\/\/ds4business.com.co\/en\/por-que-data-science-es-tan-importante-en-la-actualidad\/","title":{"rendered":"\u00bfPor qu\u00e9 ‘Data Science’ es tan importante en la actualidad?"},"content":{"rendered":"

\u00bfPor qu\u00e9 ‘Data Science’<\/em> es tan importante en la actualidad?<\/h1>\n

 <\/p>\n

Los \u00faltimos a\u00f1os nos han ense\u00f1ado a salir de nuestra zona de confort y aprender nuevos m\u00e9todos y formas de hacer las cosas.<\/strong><\/em><\/p>\n

 <\/p>\n

Hoy en d\u00eda, cada vez m\u00e1s empresas les abren las puertas a ‘Data Science’<\/em> y entienden m\u00e1s sobre el poder que tiene esta metodolog\u00eda<\/strong>, ya que todos los negocios modernos est\u00e1n inundados de datos.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

Esto hace que cada vez sea m\u00e1s necesario el procesamiento y el an\u00e1lisis de datos, porque es evidente que tiene un valor enorme<\/strong>.<\/p>\n

 <\/p>\n

Data Science<\/em> le permite a las empresas\u00a0<\/span>incrementar sus ingresos<\/b>\u00a0o\u00a0<\/span>reducir sus costes<\/b> gracias a las predicci\u00f3n y an\u00e1lisis propios de los datos. Tambi\u00e9n permite optimizar y\/o crear<\/strong><\/span>\u00a0nuevos productos mediante el an\u00e1lisis de la informaci\u00f3n.<\/strong><\/p>\n

 <\/p>\n

Data Science<\/em>\u00a0o Data science<\/em>, conjuga m\u00e9todos de computaci\u00f3n, matem\u00e1tica y estad\u00edstica con los propios conocimientos de un sector o industria, para extraer de los datos patrones que permitan predecir o automatizar procesos. Esto permite a las empresas reducir costes, aumentar ventas y en determinados casos, crear nuevos productos.<\/span><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

3 grandes ventajas de\u00a0Data Science<\/em><\/strong><\/h2>\n

 <\/p>\n

Estas son las ventajas m\u00e1s importantes de esta metodolog\u00eda:<\/strong><\/p>\n

 <\/p>\n

1-. Mitigar el riesgo y el fraude<\/h3>\n

 <\/p>\n

Gracias a\u00a0Data Science<\/em>, se pueden identificar datos que se destacan de alguna manera<\/strong>, ya que se crean metodolog\u00edas estad\u00edsticas, de red, de ruta y de big data para modelos predictivos de propensi\u00f3n al fraude y se utilizan para crear alertas que ayudan a garantizar respuestas oportunas cuando se reconocen datos inusuales<\/strong>.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

2-. Comercializaci\u00f3n de productos relevantes<\/h3>\n

 <\/p>\n

Una de las ventajas de la ciencia de datos<\/em> es que las organizaciones pueden encontrar cu\u00e1ndo y d\u00f3nde se venden mejor sus productos<\/strong>.\u00a0Esto puede ayudar a entregar los productos adecuados en el momento adecuado y a desarrollar nuevos productos para satisfacer las necesidades de los clientes.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

3-. Comprensi\u00f3n profunda de los clientes<\/h3>\n

 <\/p>\n

Uno de los beneficios m\u00e1s destacados de Data Science<\/em> es la capacidad de los equipos de ventas y marketing para comprender a su audiencia a un nivel muy granular o detallado.\u00a0Con este conocimiento, una organizaci\u00f3n puede crear las mejores experiencias de cliente posibles y ofrecer experiencias personalizadas<\/strong>.<\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

\u00bfEn cu\u00e1les industrias se puede aplicar?<\/strong><\/h2>\n

 <\/p>\n

La ciencia de datos es aplicable a \u00e1reas de marketing, producci\u00f3n, finanzas, ventas, log\u00edstica, transporte, recursos humanos<\/strong>. Toda \u00e1rea de una empresa es propensa generar datos y por ende a sacarle provecho a ello.<\/span><\/p>\n

 <\/p>\n

\"\"<\/a><\/p>\n

 <\/p>\n

 <\/p>\n

\u00a1Te ayudamos a\u00a0descubrir el valor que hay en tus datos, para tomar las decisiones correctas en el momento adecuado!<\/strong><\/h4>\n

<\/h4>\n

Descubre tendencias, predice comportamientos, identifica riesgos o mejora la experiencia de tus clientes.\u00a0<\/span>Descubre informaci\u00f3n que te permita desarrollar estrategias efectivas utilizando herramientas anal\u00edticas, para generar\u00a0un impacto positivo y accionable en tu organizaci\u00f3n.<\/h4>\n

 <\/p>\n

Cont\u00e1ctanos:<\/strong><\/h4>\n

\u00a0(304) 5488829 \u2013 (316) 3227539<\/strong>
\n \u00a0contactenos@ds4business.com.co<\/a><\/strong><\/p>\n

 <\/p>\n

 <\/p>","protected":false},"excerpt":{"rendered":"

\u00bfPor qu\u00e9 ‘Data Science’ es tan importante en la actualidad?   Los \u00faltimos a\u00f1os nos han ense\u00f1ado a salir de nuestra zona de confort y aprender nuevos m\u00e9todos y formas de hacer las cosas.   Hoy en d\u00eda, cada vez m\u00e1s empresas les abren las puertas a ‘Data Science’ y entienden m\u00e1s sobre el poder […]<\/p>\n","protected":false},"author":2,"featured_media":2394,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_kadence_starter_templates_imported_post":false,"footnotes":""},"categories":[108],"tags":[109,110,111,112,113],"class_list":["post-2380","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ciencia-de-datos","tag-ciencia-de-datos","tag-data-science","tag-que-es-ciencia-de-datos","tag-ventajas-de-data-science","tag-ventajas-de-la-ciencia-de-datos"],"yoast_head":"\n\u00bfPor qu\u00e9 'Data Science' es tan importante en la actualidad? 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